True Video Email is well on it’s way but still a work-in-progress. Nonetheless, the power of embedding video into an email cannot be ignored and marketers are taking advantage of effective and inexpensive alternatives right now.
While Click-thru video is a viable option, what email marketers are really looking for is a way to bring a visual experience directly to the inbox of their recipient. The current solution? The Animated Video Gif file.
Animated Video Gif files are incredibly effective marketing tools because of their size and detail. An animated video gif can be incredibly complex and basically acts the same as a short video with no sound. Lately there’s been a big increase in animated video gif usage, you’ll see them in everything from movie trailers to video game teasers. Animated gifs are useful and viewable in any email client (other than outlook 2007).
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Of course there are always free ways to create your own animated gif from a video, but bare in mind that size is a key factor in creating a successful and useable animated video gif. Want some tips on How to Do it? Visit StyleCampaign Here.
Often one is required to go frame-by-frame and adjust the color palette accordingly to get an optimal size. This can be frustrating and very very time consuming.
EyeCon takes the headache of animated video gif creation away and fine-tunes your animated video gif to optimal quality, size, and duration.
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To top it off, an EyeCon can be designed with nothing more than your current company logo. Our Tech Team is extremely creative and is more than happy to pass that creativity onto you and your clients.
Imagine the impact your emails will have when your clients see your logo coming to life in their inbox. Tony Davies of Aussie Financial had used his Kangaroo Logo for years before stumbling onto EyeCon.
“I couldn’t be more excited to see my life’s labour evolving right before my eyes” he says, enthusiastic about the added memorability and positive client reactions.
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- Aussie Financial Services
Contact Ray now to discuss what EyeCon can do for you.
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